Privacy Policy

1. Introduction

BLUELATTICE.IO LTD ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website bluelattice.io or use our services.

We are registered in England and Wales under company number 10405120. We are the data controller responsible for your personal data.

2. Information We Collect

We collect minimal personal data to provide our services:

Information you provide directly

• Email address: When you request a free SEO audit through our website form
• Contact information: Name, email, phone number, and business details when you become a client
• Communications: Any correspondence you send to us via email or other channels

Information collected automatically

When you visit our website, we may collect:

• Technical data: IP address, browser type and version, operating system
• Usage data: Pages visited, time spent on pages, and navigation paths

3. How We Use Your Information

We use your personal data for the following purposes:

Purpose	Legal Basis
To respond to your free audit request	Your consent / Legitimate interest
To provide our SEO services to clients	Performance of contract
To send service-related communications	Performance of contract / Legitimate interest
To improve our website and services	Legitimate interest
To comply with legal obligations	Legal obligation

4. Third-Party Services

Our website uses the following third-party services:

Google Fonts

We use Google Fonts to display typography on our website. When you visit our site, your browser may connect to Google's servers (fonts.googleapis.com and fonts.gstatic.com) to load font files. Google may collect your IP address and browser information. For more information, see Google's Privacy Policy.

5. Data Sharing

We do not sell your personal data. We may share your information with:

• Service providers: Who assist us in operating our business (e.g., email providers, hosting services)
• Professional advisers: Including lawyers, accountants, and insurers where necessary
• Legal authorities: When required by law or to protect our rights

All third parties are required to respect the security of your personal data and treat it in accordance with the law.

6. Data Retention

We retain your personal data only for as long as necessary:

• Audit requests: We retain your email for up to 2 years unless you become a client
• Client data: We retain your data for 6 years after the end of our business relationship for legal and accounting purposes
• Website logs: Automatically deleted after 90 days

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

• Right of access: Request a copy of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data to another organisation
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. We will respond within one month.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure HTTPS encryption on our website
• Limited access to personal data on a need-to-know basis
• Regular security assessments

9. International Transfers

Your personal data may be transferred outside the UK when using third-party services (such as Google Fonts). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

10. Cookies

Our website currently does not use cookies for tracking or analytics purposes. If this changes, we will update this policy and implement appropriate consent mechanisms.

11. Children's Privacy

Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated "Last updated" date.

13. Complaints

If you have concerns about how we handle your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

14. Contact Information

For any questions about this Privacy Policy or our data practices:

BLUELATTICE.IO LTD
Company number: 10405120
Email: [email protected]